Ralph Lauren work

While working at Matinee I was asked to create a a Microsite for a new Ralph Lauren Fragrance.

Ralph Lauren have a wide selection of fragrances aimed at different age ranges.Ralph cool is s light summery fragrance aimed at girls aged between 12 and 20. In the website the target audience was given a voucher for a scentseal sample they could take along to leading independent chemists.

The site also contained a game which the prospects used to find out how cool they were. Taking a selection of clothes from the beach shack then placing them into a beach bag, each items of clothing contained a different value that was then used to calculate there cool rating.A 20 gig I-pod was also offered as a prize, data capture was obtained then a prize draw took place. To View the website please click on the link below.